design process.
business alignment.
When an idea or request comes into the picture it’s important to confirm the project/product aligns with the company’s OKR’s.
Vision Statement, Mission Statement, Goals and Initiatives
market research & analysis.
Understanding the market greatly impacts the design of your product and how you will measure its success. Secondary research methods are very useful in this phase.
Competitive/SWOT Analysis, Success Metrics
product strategy.
Defining the MVP and timeline is very important in order to stay on track.
MuSCoW Chart, Product Roadmap
user-centered design focus.
Empathizing & understanding your target audience is the only way to keep your design efforts focused on the user from start to finish. Primary and secondary research methods are used to create strategic documentation.
User Personas, Empathy Maps, Storyboards, Service Blueprint, Use Cases
product backlog.
This is where epics, user stories, and themes come into action.
Kanban Backlog in Jira Confluence